The Ordinary Serum Foundation – Review

This foundation is so popular, it’s taken me a while to get my hands on the correct shade – because apparently everyone is as pale as I am!  Every possible avenue I’ve tried over the past few months has been sold out. So imagine my surprise when I’m browsing through Cult Beauty and come across this foundation available in almost every shade possible! I grabbed myself two bottles of this, the serum foundation, and two bottles of the full coverage one which I’ll be reviewing and comparing at a later date.

Now I’ve said earlier that I’m super pale, but I was quite surprised to find that there were 10 shades paler than the one I identified as the best for me. I took a stab in the dark and opted for 2.0P, which is classed as light medium. I’m usually one to go for porcelain or fair – so it’s nice to see Deciem catering for the Snow Whites among us!

Deciem have created 21 shades of the serum foundation. Further to that, they’ve also catered for undertone differences – adding additional shades for pink, yellow and red undertones as well as neutral undertones.

Deciem have hit the nail on the head with their packaging too. It’s clear and uncluttered but has exactly what you need to know clearly on the front. And it’s attractive too. The box is silky matte black, and the foundation bottle is adorably small with a powerful pump. It’s your usual 30ml in capacity, so it makes you wonder why some companies use huge bottles when they could easily fit it in something this small.

Now would you believe me if I told you this beauty is £5.90? Yes, that’s right – five pounds and ninety pence. I feel like someones going to pinch me soon – but no, it is THAT CHEAP!

I’ve replaced my usual go-to foundation with this for three weeks now, and I’ve barely even made a dent in the bottle. Being a serum I didn’t expect the coverage to be great, but it’s worked out okay with a light to medium coverage, depending on how much you use to build it up. Pack it with a good pressed powder, and it’s just as flawless as a full coverage foundation.

It’s staying power has been impressive too – especially with my oily skin, which usually ruins foundation within 4-5 hours of application. I also have a problem with foundation clumpy in certain areas of my face, but so far I haven’t noticed this one having that issue.

Overall verdict – this stuff is THE BOMB. I’ve actually hunted the internet (probably in my sleep too) to find more, and I’ve got a huge haul coming soon so I don’t run out for a while. I really recommend this foundation, and if you’re not sure which if the gazillion shades you need they have a super handy foundation guide on their website, here. It’s what I used to figure out my shade.

Let me know what you lovelies thought of this serum foundation!



  1. 14th December 2017 / 9:12 pm

    It’s fab to hear you found a foundation that’s right for you! I agree it can take quite a bit of time to get it correct. I’ve never tried a serum based foundation before as I like really heavy coverage but from what you were saying this must be sufficient. I’ve also never heard of this brand before but I think I’ll head over and check them out.

    • kattwolf
      17th December 2017 / 9:11 pm

      I used to use full coverage foundations, but my skincare routine was virtually non-existent, and so my skin was terrible.. so I kicked up a good skincare routine and took to using serum foundations, and my face has been so much better and healthier looking. I do miss having a fuller coverage face though!

      The ordinary do a full coverage foundation as well, but I don’t find it to be all that much different to the serum which is kind of a shame!

      Katt x

Leave a Reply

Your email address will not be published. Required fields are marked *